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DataElix
Urban Hick
It's for the less Civilized
Cameron Tomlinson is Urban Hick a certified mechanic who does specialized custom work on trucks and other vehicles.
This project was focused on creating a logo and brand which portrayed the lifestyle of the "urban hick". By using an old car grill as the starting point to the logo which is his main focus, and using dull/rusty colours we were able to capture the idea of an "urban hick".